Communication for development (C4D) is and has been one of the key programme implementation strategies within the UNICEF programme for more than a decade and is also fundamental in the new UNICEF strategic Plan 2018-21.
C4D as a strategy is defined as a systematic, planned and evidence-based process to promote positive and measurable individual behavior and social change that is an integral part of development programmes, policy advocacy and humanitarian work (C4D Orientation Package, UNICEF HQ).
It is built on principles of the human rights to participation, expression and access to information. It is a crucial strategy for achieving the sustainable development goals triggering change at all levels, putting people in center of development.
The UNICEF C4D strategy is based on the Social Ecological Model (SEM) to identify opportunities and entry points for communication interventions that promote individual, community, policy and broader social changes, and link behavioural and social change strategies with efforts to strengthen environmental and community support and participation.
The underlying assumption is that individual behaviour and collective action are shaped by the social structures and environment (including regulation and policy as well as physical environments) in which people as individuals and as a society find themselves and are governed by social norms and cultural beliefs within formal and informal networks of interpersonal relations.
When multiple levels of influence (policy, legislation, organizational, community, interpersonal, individual) are addressed at the same time or in a synergistic manner, behaviour and social changes are more likely to be successful and sustained. Applying SEM, C4D uses a combination of four key approaches in promoting behaviour and social changes in terms of impact, scale, and sustainability.
The approaches are: 1) Behaviour Change Communication (BCC); 2) Communication for Social Change (CFSC); 3) Social Mobilization; and 4) Advocacy (see Figure 1).
Together, these four strategic areas aim to shift attitudes around social norms at the individual, household, community, institutional, and societal levels in order to promote cultural behaviours and collective practices consistent with a complete human rights approach.
The C4D approach seeks to promote change at all levels necessary with the outcome results in mind: changes at individual and household level regarding behaviors directly affecting children such as survival, morbidity, wellbeing and dignity.
In July 2018, the UNICEF Guyana and Suriname Country Office with the technical support conducted a workshop which aimed both at developing UNICEF and partners’ capacity in C4D and lay the foundations for specific strategies to be further developed.
The Advisor recommended – amongst others – to 1) finalize the C4D strategies; 2) develop a C4D capacity needs and assessment plan; 3) develop UNICEF Country Office’s overall strategy.
The key milestones, in that phase of work, which was successfully achieved are: (1) primarily support programme counterparts to finalize the development of the C4D sectoral strategies; 2) map C4D capacity and develop a capacity strengthening plan for counterparts; 3) develop an internal C4D strategy for UNICEF office 4) support the organization of workshop to validate C4D strategies with counterparts.
As an agreed next step, the strategic C4D programmes will be implemented as per identified sector.
I. Build C4D capacity of UNICEF to guide and support key stakeholders II. Support the Ministry of Social Protection, Child Care and Protection Agency, Ministry of Health, Adolescent and PR Units and Ministry of Education (HFLE Unit) to develop C4D plans and campaign on Prevention of Sexual Abuse against children and adolescent girls, Reducing adolescent pregnancy, reducing physical violence against children III. Provide Technical guidance in data collection gathering, using social media, storytelling through multi media and how to report on and for children (child rights, VAC, health) IV. Support partner including C4D in yearly planning/ work plan 2020 V. Support UNICEF in C4D progress and result reporting/ Annual report
Qualification or Specialized Knowledge/Experience Required:
-Master’s Degree in Communications, Anthropology, Sociology, Social Sciences, or related fields obtained at the University. -At least five years of experience in developing C4D policy, plan, documents and executing programme/projects on child rights issues. -At least three years of experience in writing behaviour change strategies and reports for or to either the GOS or International Bodies. -Proficient in English, with proficiency to scan available literature and reports and for efficient communication with key government counterparts; have a good understanding in English for reporting purposes. -Track record of providing knowledge services to UN agencies, governments, donors and international partners. -Previous experience on children related research is an asset. -Access to a network of social sciences (including gender) /anthropological/ communication researchers and academics specifically in Latin -America and the Caribbean is required
Procedures and Logistics
• UNICEF will fund all traveling in and around Guyana. • The consultant will use her/his computer and other equipment • Consultant will submit the draft and final reports in an electronic form.
Prior to commencing the contract, the consultant will be required to sign a Health Statement and to document that he/she has appropriate health insurance.
The consultant will be responsible for the accuracy of that statement.
The contract will be between the consultant and UNICEF. The assignment will be supervised by the Adolescent Development Officer.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination.
UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
All applications must include a technical and financial proposal. Candidates without these, will not be considered
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.