Enterprise Value Management Manager Purpose
The Enterprise Value Management Manager at Vodafone will drive the delivery incremental revenue every year while creating insights on sales opportunities in support of the sales teams.
Enterprise Value Management Manager Details
The key to this role will be to understand the day to day performance, to develop strategic initiatives to control spend
whilst delighting customers.
The role entails executing the ‘Next Best Action’Strategy which is to upsell and create value in the enterprise base,
as well as the lead generation that will be followed up by the sales team.
In addition, the candidate will own, amend, and monitor key customer management frameworks that will ensure
customers across different segments are touched in the right way and at the right times.
He/She will be responsible for analysing and interpreting data to support management in long- and short-term
decision making and ensuring accurate reports are available for the various related EVM KPIs.
More importantly, the candidate will be responsible for retention activities across all channels and any proactive
activity to achieve the retention & churn targets. The candidate will need to understand the day to day performance,
develop strategic initiatives to deliver revenue targets, drive stickiness in the base whilst minimising customer churn.
Enterprise Value Management Manager Duties
Develop a customer retention framework to manage churn and ensure value is protected
Explore and introduce incremental value-added opportunities to deepen our relationship with our customers
while driving incremental value
Initiate and implement a customer loyalty program as a key retention tool
Responsible for the provision of periodic reports to the management team and the entire VBS team to aid in
decision making based on EVM KPIs
Liaise with other units within VBS and Vodafone on all related issues affecting VBS and how revenue targets can be achieved
Implement recommendations/plans/actions to increase revenue and profit for VBS.
Provides bottom-up retention and churn forecast (volume/value)as input for DB
Provides input into the regular churn and upgrade forecast process, adding insight and expertise
Leads the impact assessment of market trends, competitor activity and Vodafone business solution strategy on
loyalty and upgrade performance (including the impact of marketing propositions/plans) and then incorporating
this input into the retention spend and churn forecast
Initiates deep analytical research to understand the reasons for churn and key churn trends
Customer churn through improved targeting and the creation of new and enhanced retention proposition
Determines and manages the activity calendar, with all planned customer retention activity
Input to retention campaigns design and targets including retention offers and model build
Design and execute loyalty initiatives across all segments to drive Enterprise NPS upwards
Telesales Management and management of SoHo base
Enterprise Value Management Manager Qualifications
A first degree with professional qualification in CIMA/ACCA/ICAEW/ICA or related MBA and relevant
experience in performance analysis will be ideal.
The candidate should demonstrate a thorough understanding of the communication industry and excellent
product knowledge, especially in the enterprise market.
Advance excel with excellent modelling skills (working knowledge of Macro, visual basic or any programming
language will be a real advantage)
Outstanding knowledge of database systems and report management software applications
Outstanding knowledge of Business Intelligence databases and tools
Sound commercial acumen
Ability to develop Churn insight, gap analysis and churn analysis
Thorough knowledge of telecom product and service: Fixed and Mobile, Voice and Data
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and
inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for
All with the belief that diversity plays an important role in the success of our business. We actively encourage
everyone to consider becoming a part of our journey.
To apply for this job please visit careers.vodafone.com.