The video producer is generally expected to create and develop multimedia (audio/video) content for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training, and other enterprise-wide projects
Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects
Work independently, as well as part of a team to establish project deliverables
Collaborate closely with internal clients and stakeholders to help facilitate the creation of multimedia content
Plan video shoots; scout, select and reserve shoot locations
Develop production schedules
Select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met
Reserve and rent equipment
Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project media
Manage video library
Video producers need to possess technical skills in video, audio and post-production:
Video includes familiarity with professional cameras (Sony PMW-F3 or similar), prosumer camcorders (Sony NXCAM HXR’NX3 or similar), various HD and SD formats, preproduction/planning, studio and field production, lighting/grip, scriptwriting, storyboarding and photography.
Audio includes small format mixers, compression, EQ, effects processors, audio recording techniques for studio and field, multi-track and waveform editing.
Post-production entails digital video editing, still and motion graphics design, and video compression for multiple delivery platforms.
The two most critical technical skills a video producer needs to have mastered are operating a camera and using editing software such as Final Cut Pro X, Adobe After Effects or Adobe Premiere, Goldman says.
“You need to understand various types of cameras, different lenses and how to create a certain shot,” he adds. “You also need to be able to pull out your camera at any moment to capture footage.”
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