Senior Brand Content Specialist Summary
MFS Africa is looking for an experienced Senior Brand Content Specialist to help build MFS Africa’s Brand Marketing capability and provide our stakeholders with insights into the African payments ecosystem.
The Senior Brand Content Specialist reports to the Head of Corporate Communications and Brand Marketing.
The Senior Brand Content Specialist will be responsible for MFS Africa’s media content by overseeing publications on communications channels such as websites, blogs, social media, and newsletters for external stakeholders.
The Senior Brand Content Specialist fits within the Corporate Communications and Brand Marketing portfolio, executing the brand’s communications pillars through producing and guiding the production of content.
The ideal Senior Brand Content Specialist for this role loves producing interesting business content about the continent and the fintech space.
They are energetic, driven, creative and passionate about the African continent, its people, cultures and its potential.
The Senior Brand Content Specialist loves writing and creating audio-visual and digital content for external audiences.
They also have a network of creatives across the continent that they can tap into when producing content.
The successful Senior Brand Content Specialist will be able to develop and execute a content strategy in line with MFS Africa’s
brand strategy by engaging the business to understand external stakeholder information needs.
They will manage the production of articles, videos, newsletters, and photoshoots, all the while ensuring that this content is high quality and reflects MFS Africa’s brand effectively.
As a builder, it’s important that the Senior Brand Content Specialist is able to produce content themselves.
In time, the candidate will build out a team and must therefore be able to manage others.
If you are a versatile communicator who is eager to learn about the Fintech and payments industry, this role is for you.
MFS Africa operates across the continent; therefore, you must be a fluent French speaker and a strong French writer.
Develop and run the brand content marketing strategy and editorial calendar for all MFS Africa external content.
Collaborate with the Business Units, Marketing and Product functions in the development of communications plans.
Ensure the alignment of the content strategy and demand generation strategy for the sales-focused business units.
Develop, manage and edit different types of content (white papers, blogs, sales decks, industry reports, social media, etc.) in line with overall communication and business strategy.
Coordinate the execution of external communications, ensuring most appropriate channels, and that messages are consistent and aligned to the brand story.
Monitor content performance, and ensure that metrics support the business strategy.
Support the implementation of the strategic communications plan to build MFS Africa’s brand, broaden awareness of its services
and priorities, and increase the visibility of its services across key stakeholder audiences.
Support multi-regional PR campaigns and other special projects that help to elevate MFS Africa’s reputation.
Ensure a consistent brand story across all communications.
Ensure that content strategy supports the growth of a high-quality CRM database.
Track performance of communications initiatives.
Keep abreast of trends and leading practice in content communications, and bring the best ideas into the organisation.
Work closely with the marketing team for targeting keywords for copy/ SEO, ensuring alignment between brand and product messaging.
Does This Sound Like You?
Critical requirements for the role (Must-Haves):
Minimum 7-9 years experience in a related field.
Experience working in a B2B environment.
Excellent written and verbal communication skills in English.
Ability to speak in French.
Bachelor’s degree in languages, journalism, communications or related field.
Preferred requirements (Nice to Haves):
Experience working in the financial services or technology industry.
Experience working in the journalism industry.
A demonstrated history of producing high quality and compelling content about tech in Africa.
Fluency in written French.
Candidate attribute (Culture Fit):
Ability to balance exceptionally high standards with meeting deadlines.
Ability to make sense of large amounts of data, draw insights and create compelling content for business audiences is critical.
Extraordinary learning agility and ability to thrive under pressure.
An innovative thinker.
Why work for MFS Africa?
We are highly innovative and were ranked by Fast Company as one of the most innovative companies in the world.
We work at the very cutting edge of fintech in Africa.
We solve relevant problems for Africa and the world and are building the MFS Africa Hub into a payment infrastructure designed to transcend generations.
We have a very diverse work environment with over 30+ nationalities represented and continually strive to build a culture of care and execution.