Remote Social Media Associate at Pencils of Promise

  • Remote
  • Greater Accra
  • Applications have closed
  • Salary: $Not Stated
  • Remote
  • Greater Accra
  • Applications have closed
  • Salary: $Not Stated
State: Accra, Ghana
Country: Ghana
Deadline: 21/08/2021
Qualification: Degree
Work Experience: 4 Years
Career Level: Mid Career
Industry: NGO

Remote Social Media Associate

The Remote Social Media Associate at Pencils of Promise will handle social media content to engage audiences.

Remote Social Media Associate Details

Pencils of Promise is seeking a dynamic content creator and self-starter with impeccable writing skills to join the PoP

External Affairs team.

Core responsibilities for this role are growing our social media

engagement, building a pipeline of new followers, and providing quality assurance for our digital space.

As Associate, Social Media, you will be instrumental in implementing the PoP voice across multiple digital platforms.

You’ll make the essential connections between our work internationally, our campaigns, and our community members.

Within one month, the Remote Social Media Associate develop an understanding of PoP’s brand and online community

Become the direct point of contact for all PoP social media platforms: Instagram, Facebook, Twitter, TikTok,

YouTube, LinkedIn, Community and Clubhouse

Successfully complete a thorough onboarding process that will arm you with a comprehensive understanding of your

colleagues’ roles and responsibilities across the NYC team and gain a high-level understanding of activities carried out in Ghana, Guatemala and Laos

Gain a full understanding of all components of PoP’s builds, Teacher Support and WASH programs that will enable

you to speak confidently about the impact we’re making around the globe

Develop 30-60-90 goals with the manager

Produce creative, compelling content for social media posts and website content using Adobe Creative Suite or other

design software to post across PoP platforms

Familiarize yourself with PoP’s monthly metrics reporting process

Within three months, you’ll Work with the Manager of Content and Digital Marketing, Designer and SVP of External Affairs to identify effective

social strategy across platforms. Work with the External Affairs Team to create a campaign-specific social media

Provide regular tracking and reporting on digital metrics with respect to audience, engagement and reach as well as

conversion with a view to implementing insights, growing our audience and optimizing online engagement

Copywrite for social media based on a data-driven understanding of PoP’s audience and brand

Manage social media communities including managing comments, questions, liking posts and responding to direct messages

Provide assistance on brand partnerships by generating social media assets and ideas to tie into social media


Organize and manage photography files

Within six months, the Remote Social Media Associate Actively research and recommend influencers, brand ambassadors or influential organizations online with whom PoP should partner

Serve as a relationship manager to influencers and actively engage them in PoP campaigns

Within one year, the Remote Social Media Associate Manage an ongoing pipeline of new supporters and influencers to follow and engage with PoP on social media

Maximize the impact of online content to keep our community connected to our work, including trialling innovative new

digital strategies and content ideas

Develop a full understanding of roles and responsibilities, that are subject to adaptation outlined in this description,

based on areas of expertise, importance and of desired professional development

Gain exposure to all aspects of PoP’s External Affairs activities and a personal understanding of the

organization’s position in the non-profit sector

During your time at Pencils of Promise, the Remote Social Media Associate be able to teach…

How to expand the reach and engagement of PoP’s digital presence

How to effectively grow PoP’s audience and maintain a pipeline of growth for all platforms

How to build relationships with influencers and brands

How to use metrics to guide social media strategy and goals

How to identify social media trends and forecast for results

Insights on verticals and industries that PoP’s marketing efforts should expand to, such as Twitch

During your time at Pencils of Promise, the Remote Social Media Associate be able to learn…

How to amplify marketing campaigns and brand partnerships through social media

Fundraising through social media activations and campaigns

How to tell PoP’s story and share its programmatic work through a lens of ethical storytelling

PoP strives to be an inclusive place where everyone can grow. So however you identify, whatever background and

skills you bring with you, please apply if this is a role that would make you excited to come into work every day and

we’ll discuss it together.

PoP is an Equal Opportunity Employer, which means we will not discriminate against any individual based on race,

colour, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression,

military or veteran status, disability, or any factors prohibited by applicable law. This policy applies to every aspect of

employment at PoP, including recruitment, hiring, training, advancement, and termination. PoP employees in New

York City must be authorized to work in the United States.

Benefits: Salary based on non-profit industry standards and range will be disclosed in early conversations (non-

negotiable upon receipt of an offer); 401K with 3% employer contribution; 20 days of PTO with 5 rollover days; 12

paid holidays; paid parental leave, flexible working hours; option to enroll in employer-sponsored health, dental

and/or vision insurance; access to both healthcare and commuter flexible spending accounts; employer covered life

, long-term disability, and accidental death and dismemberment insurance; free access to the One Medical network

of primary care services in New York City.

About the Organization

Pencils of Promise (“PoP”) is a for-purpose organization that works to improve public education systems in

Ghana, Guatemala and Laos. We believe that where you start in life should not determine your future and unlocking

the full potential of students around the world starts with supportive and encouraging classrooms that foster a

passion for reading. Our teams in Ghana, Guatemala and Laos oversee all aspects of our pillar programs: school

builds, Teacher Support, and WASH. The team based in New York City collaborates with and supports local

leadership to successfully carry out program implementation and partners with teams to assist in any operational needs

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