Product Marketing Executive

Full Time Greater Accra ShaQ Express
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Deadline: 05/03/2021
Qualification: Degree
Work Experience: Experienced
Industry: Commerce

You’ll be responsible for presenting ShaQ Express App in ways that will strengthen our brand and boost sales. For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques.

Your goal will be to develop and implement the most profitable plans to position and promote ShaQ Express App. Product Marketing Officer delivers the operating plan – the achievement of growth objectives including market share, revenue, profit, and return on investment for all the channels/categories of business and/or key customers.

Responsible for managing and implementing marketing activities through research, strategic planning, and implementation.

Product Marketing Officer Job Duties:

Study company products and translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product usage)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Assesses market competition by comparing the company’s product to competitors’ products.
Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
Oversee and develop marketing campaigns. Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
Train riders/drivers and customers on how to use the app and maintains product management team by recruiting, selecting, orienting, and training riders/drivers.
Contributes to team effort by accomplishing related results as needed.


Proven experience as a Product Marketing Manager, Brand Manager or similar role
Background in design and copywriting is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Keen eye for detail
Analytical mind and strong quantitative skills
BSc/BA in Marketing, Communications or similar field

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