Oxfam is a rights-based global development organization with more than 70 years of experience in more than 90 countries worldwide. Oxfams mission is to end the injustice of poverty and inequality through systemic change and the advancement of political, economic and social rights. Oxfam has been working in Ghana since 1986, managing programs related to food security and livelihoods, universal access to education and healthcare and transparency and accountability in extractive industries (mining, oil and gas).
Oxfams experience in Ghana and strong partnerships with government institutions, Ghanaian civil society organizations and NGOs supports the delivery of active and innovative programs and advocacy work seeking to improve the livelihoods of Ghanaians and strengthen citizen accountability. Oxfam in Ghana currently works in 11 out of Ghanas 16 administrative regions.
Terms of Reference
Production of communication content for Extractive Governance work in West Africa and Core support for Institutional Strengthening Ghana Project
Background, Rationale and Purpose
Ghana is Africas biggest gold producer overtaking South Africa recently. There is no doubt that mineral exports continue to provide the largest chunk of export revenues, with oil becoming the second largest export, after gold. The value of mineral exports now by far exceeds the ODA to Ghana, although government revenues surprisingly only constitutes a little over 15% of the total revenues from the sector. Government of Ghana received at least US$540 million in oil revenues in 2017 and US$977 million in 2018 and about a US$1billion for mining tax revenues within the same period. However, these inflows are subject to constant changes because of price fluctuations and putting pressure on governments revenue mobilization drive. Because of these government had made notable strides in the past few years in putting in place a transparent and accountable framework for collecting and managing oil revenues. But there is still a significant challenge in converting oil revenues into pro-poor public investment especially given governance challenges relating to efficient tracing of capital flight and underhand dealings. In the mining sector there is a shared similarity in terms of the challenges. There is no comprehensive revenue management framework as pertains in the oil sector and thus limits the role citizens can play in ensuring a transparent and corruption-free resource utilization. This is because without a transparent mechanism in place to, citizens have little to no information on the use of mineral resources with which to address governments use of such. Based on these, the project intends to build on its strong body of work in advocacy and community rights by expanding the existing network of local organizers and critical mass of citizens in the Western Region to spotlight host-mining community concerns on resource exploitation and underhand practices. It will highlight the reality of investment gaps and mistargeting vis-à-vis benefits to mining communities and the government as a core pillar of its strategy.
To achieve these, the project will highlight and promote a string of communication streams in both audio-visual and print forms to drive home calls for a much more inclusive governance of oil and mining value chains.
To highlight economic and social inequality in the extractives sector via calls for fair redistribution of revenues, good governance, improved social services, gender-based mining governance and rights protection.
The communication exercise is intended to help achieve the following specific objectives:
Provide high-quality long-running and short film/content (for use on social media), quotations, & case studies (from beneficiaries, partners) that are inspiring and show real changes of the project interventions.
Design interactive short films with on-screen infographic analysis based on project findings
Summarize into a well-designed report, the summative and overarching achievements, lessons learned and recommendation for future programming from target groups, communities and stakeholders perspectives.
Scope and Scale
The proposed communication materials are expected to draw out the strengths and results that have been achieved from the project. To promote learning, lessons and challenges will also be sifted that will inform future efforts similar or otherwise to this project. The intention is also to unpack the implementation dynamics capturing voices from communities, government, collaborators, project team, and private sector players who have in one way or the other interfaced with this project.
Geographically, the exercise will cover areas within Accra and Western Region where project activities are more grounded. It would also require a few travels to selected mine sites as part of the aim of data gathering.
Areas of work to be covered
The project background/history
The human-interest stories; (this should demonstrate the difference or added value this project has made in peoples lives; what and how specific interventions are helping foster accountability in the petroleum and mining sector)
The immediate to long-term changes that have happened since the commencement of the project; and what further changes would help to improve the lives of poor and vulnerable among others.
Report writing and graphic designs
The documentary will employ a participatory methodology, engaging all key stakeholders including Oxfam and partner staff who should be provided with an opportunity to provide input and comment to the team. Case studies should be used for qualitative evidences of the program achievements. Interested media consultants will be asked to tender a short outline methodology of how they would tackle this communication exercise.
This should include:
Significant amounts of desk research (plans, technical reports, relevant theoretical perspectives, available data on petroleum and mining governance across the country, policy documents, and relevant available data.
Interviews with key project stakeholders and target groups and final beneficiaries
Interviews with key external stakeholders including development organizations, research institutions and government officials in the extractive sector
Visits to project sites and observation of project implementation
Report preparation and design
The selected consultant would then work collaboratively with Oxfam and project partners to refine the methodology and develop a detailed schedule.
Required Skills or Experience
Skills and Competencies
Oxfam is looking for media consultant with a strong record in curating media content and producing high quality short films/video, including on advocacy and campaigns. The organisation/team leader will need to have wide respect and credibility within the field, excellent knowledge of public communication, communication for change, and a good understanding of media advocacy work.
The consultants should have the following skills and competencies:
Demonstrable experience of producing high-quality, credible video documentaries (examples required)
Familiarity with different methodologies for producing well-designed reports and short films, and the additional factors involved in public advocacy work
Demonstrable experience of working with NGOs particularly in the extractives sector
Familiarity with policy advocacy work and demonstrable political sensitivity
Experience in managing teams, and the capability to handle necessary logistics and any sub-contracts
Ability to produce/write concise, viewable/readable and analytical documentary/scripts, reports and understanding of public communications and development communication (i.e. communicating results or change)
Excellent written and verbal communication skills in English.
Understanding of Nzema, Fante and other local dialects will be an added advantage.
How To Apply
Oxfam invites bids from organisations, and/or individuals, with the experience and skills described above. Joint bids are welcome. Tenders should include:
A cover letter introducing the consultant/organisation and how the skills and competencies described above are met, with concrete examples.
A 2-page outline of the proposed filming process including:
Proposed outline methodology
A budget covering all costs associated with the assignment. Please include budget notes.
A 1-page CV for each consultant
One example of a previous work (one each for joint bids)
Tenders should be emailed to: firstname.lastname@example.org by close of business on February 20, 2021
Schedule, Budget, Logistics and Deliverables
The main expenses anticipated are; lead consultants time; footage capture and editing; on-screen infographic analysis and translation; report writing and designing and other directly associated costs. It is anticipated that the team will visit the project sites as per project implementation schedule. They will also ensure validation of content happens after which a 15 minutes documentary will be produced plus a 1 minute cuts (5 cases highlighted) and 5 minutes summary for our social media campaigns.
Signing of contract with this ToR, amended if needed. This is to cover field work expenses including the development and testing of instruments/interview guides for the first field trips. (40%)
By 4th March 2021
Draft video documentaries and designed report submitted, and validation process initiated where necessary. This should be substantive and satisfactory for Oxfam (30%)
By 20th July, 2021
Final video documentaries, reports and other related information dissemination products completed satisfactorily and cleared by review team (30%)
By 31st July, 2021
Responsibilities and Management Arrangements
An Oxfam in Ghana team made up of the associated Program Manager and Media and Communications lead will oversee the implementation of the video documentary and reports. The Team will be responsible for planning and facilitating the process together with implementing partners. They will together with the consultant plan the video documentarys content (agenda, process, outputs and facilitation).
Process of selection and expectations for proposal
The criteria for selection will be:
Clear, credible, structured proposed methodology
Excellent track record in producing short video documentaries and change-focused reports
Demonstrable experience of conducting complex assignments
Experience of advocacy/policy influencing work
Ability to manage the totality of the process and outcomes, including logistics and recruiting and managing other team members, where necessary
Excellent interpersonal skills and adaptability
Value for money (suitability of the financial proposal) for the activities laid out in the methodology, within the financial possibilities of the programme