Marketing Manager

Emergent Payments Africa

Emergent Payments Africa

State: Accra
Country: Ghana
Deadline: 30/01/2021
Qualification: Degree
Work Experience: 5 Years
Career Level: Mid Career
Industry: NGO

Marketing Manager Summary

Current jobs in Ghana 2021 for the position of a Marketing Manager

Emergent Payments Ghana is a payment facilitator for large-scale digital merchants expanding into emerging markets. EPA has been connecting financial institutions, businesses and government agencies (digital merchants) to payment systems over the last five years, allowing them to offer more services to their clients. Clients can leverage technology to make payments, access cash, transfer funds and apply for loans.Headquartered in Accra, Ghana, Emergent Payments Africa is a subsidiary of Emergent Technology Holdings LP.

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Candidates will develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

Responsibilities

Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Develop and implement a clear digital strategy
Market through various channels and segment databases working with large data sets
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
Partner with internal stakeholders, and external consultants and vendors
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Work with the other marketing teams, other internal stakeholders, and external agencies and vendors

Qualifications

Experience building complex marketing programs and reporting on the results
Exposure to digital and direct response marketing
Competence as a creative writer with an eye for detail
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking
Ability to travel as necessary (within Ghana primarily)
5+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business

** Women are strongly encouraged to apply

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Emergent Payments Africa

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