Marketing Head for our Consumer Goods client

  • Full Time
  • Greater Accra
  • Salary: $Not Applicable
  • Full Time
  • Greater Accra
  • Salary: $Not Applicable

Walk In Solutions

Walk In Solutions

State: Accra, Ghana
Country: Ghana
Deadline: 20/09/2021
Qualification: Degree
Work Experience: 3 Year
Career Level: Mid Career
Industry: Commerce

This role will be responsible for end to end responsibility of the brands in this role and be the custodian of brand P&L and the marketing function in Ghana. The role will be expected to develop consumer insight driven marketing strategies, which lead to superior integrated marketing plans. Build long and short term growth plans to deliver growth targets as per road map.

KEY RESPONSIBILITIES:

Develop market strategies to gain market share and achieve top and bottom line targets for the brand
Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio.
Monitor and execute on ground activations that forms vital part of the Marketing Campaigns
Work with media team to explore various innovative and cost effective communication platforms including digital, to plan effective media strategy.
Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience and visibility.

Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop consumer segment specific initiatives.
Develop, execute and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel.
Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.
Lead Digital Marketing and E Commerce for the business – align on long term strategy, plans and execution.

ROLE INTERACTION

The incumbent will be required to interact with cross functional teams and external vendors to build synergy on delivery of the product.

Internal:

Sales & Trade marketing
Supply Chain
Design & innovation
Research & Development
Finance

External

Advertising, Media and Research Agencies
End Consumers

SKILLS REQUIRED:

· Manage projects seamlessly which are dependent on cross functions delivery.

·Innovation mind set and agile thinking to leverage on the new age technology.

·Balance of right and left brained, i.e. draws value from data and reveal the consumer behavior, efficacy of programs as well as look beyond the data and pick up trends and patterns that can lead to better marketing strategies.

Qualification & Experience required :

MBA Marketing or any Similar Qualification with Minimum 10 years + expereince .

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To apply for this job please visit www.linkedin.com.

To apply for this job please visit www.linkedin.com.

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