The Marketing Executive oversees the day to day marketing activities for the marketing department.
Duties of the Marketing Executive include:
Planning, developing and implementing effective marketing communication campaigns.
Using the full marketing mix for the company’s marketing communications
Writing copy for all marketing collateral, including brochures, letters, emails, and websites.
Understanding the product and customer profile and write thorough specs for each.
Monitoring ongoing campaign spends against the budget, keeping accurate records and highlighting where variances occur.
Producing an accurate summary of the total spend at the end of a marketing campaign.
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation, and promotion.
HND, Degree in Marketing would be an advantage as would CIM qualification.
Previous experience in a similar role.
Strong project management/organisational skills.
Ability to use spreadsheets to analyze data and spot trends.
Understanding of customer segmentation.
To apply for this job please visit www.glassdoor.com.