Head Of Sales

Front View Consult Ltd.

Front View Consult Ltd.

State: Accra
Country: Ghana
Deadline: 01/02/2022
Qualification: Degree
Work Experience: 5 Years
Career Level: Mid Career
Industry: Commerce

Head of Sales Summary

Apply now for the position of Head Of Sales in the Greater Accra Region of Ghana

A multinational company with an office, warehouse and production facility located in Tema, Ghana is looking for a reputable Sales Manager for immediate employment. This company is one of the leading global companies in consumer goods within its sector. It has been operating in Ghana for close to 5 years and has ambitious growth plans for the future. The Sales Manager will be in charge of over 80 sales staff make-up of the TMs, FSRs, Salesmen, Open market Representatives, etc.


To act as the Lead in growing the Company’s range of products in Ghana, Liberia & Sierra Leone by selling its brands and maintaining relevant relationships that ensure optimum visibility and growth for the brand in ways consistent with the overall strategic plan of the business.


• Provide leadership to the Sales Team in Ghana by developing and executing sales strategy, ensuring sales growth, through driving effective product and channel pricing/value chains, to achieve established sales targets.

• Sets up and implements the business plan for the Company’s brands including revenue and cost, forecasts & targets in line with the integrated sales strategy.

• Develop and maintain an efficient sales strategy according to the framework of the strategic plans, to achieve the quantitative and qualitative sales targets by providing direct and functional leadership.

• Ensure an efficient Route to a market system that will help improve our distribution especially in the rural areas of Ghana.

• Drive volume & revenue growth through the right product mixes in the appropriate channels.

• Drive Profitability by ensuring competitive pricing in the trade through regular market intelligence reports on the competition.

• Assess & appoint Distributors through proper evaluation of capital base, distribution expertise, organizational structure, and commitment.

• Develop sales plans, activities, campaigns and manage the day-to-day activities of a sales team to implement the organization’s overall sales strategy.

• Understand market, trade, and consumer needs to create the winning strategy.

• Monitor sales volume, revenue, and costs against forecast to identify problem areas & come up with feasible solutions.

• Develop and Build the appropriate sales team to drive significant business growth.

• Conduct Weekly Operational Review (WOR) & Monthly Operational review (MOR) with the regional team to review plans against actual and way forward.

• Set clear key performance management metrics for the sales team in Ghana.

• Identify training needs and gaps of Territory Managers and come up with ways to close the gap

• Train TM’s on Stakeholder Management, Distributor management & Field management & Negotiation.

• Ensure Distributors are motivated to drive the agenda of the company by implementing competitive trade terms in the trade.

• Oversee the implementation of the Sales Force Automation (SFA) across all the regions in Ghana.


• Ensure your CV clearly shows your experience, skills, and abilities.

• All documents must be in PDF format

APPLICATION DEADLINE: 3rd of January, 2022

Only Shortlisted applicants shall be contacted.

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Head Of Sales

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Front View Consult Ltd.

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