CRM Manager

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State: Accra, Ghana
Country: Ghana
Deadline: 14/05/2021
Qualification: Degree
Work Experience: 4 Years
Career Level: Mid-level
Industry: ICT

In 2019, immigrants worldwide sent over $550 billion home to family and friends, dwarfing foreign governmental aid. In the age of cheap, quick transfers through services like Paypal and Venmo, these people are trekking to stores to pay fees averaging over 7% for transfers that typically take 24 hours or more.

Sendwave’s mission is to change that by making sending money anywhere in the world easy and affordable. Since 2014, our app has allowed diaspora members from several African nations – and more recently Bangladesh and Sri Lanka, saving our users over 70% relative to Western Union and MoneyGram.

We’ve recently invested in Braze as our main CRM tool and are excited about how we can use it and CRM expertise to support Sendwave as we expand across the world in the coming years. That’s where you come in…

How you’ll help us achieve it
This role requires at least 3 years of experience with CRMs, working in fast paced environments.

In your first few months, you’ll:

Work hand in hand with with our PMM, Engagement Team, and Market Launchers to scale growth efforts through CRM campaigns.
Strategise, execute, evaluate, and iterate CRM campaigns that support our team and company priorities, including ad hoc user communication for different departments.
Ensure all emails and mobile messaging is on-brand and maintain below average unsubscribe rates, abuse rates and other negative indicators while maintaining high open rates, click rates, and conversions
Collaborate with Product Team to iterate on our onboarding experience for users new to the app
Design ways to continue to engage with longterm users and build brand loyalty
Build and test new ways to scale our growth teams efforts using CRM
Manage our website
Key details
Location: Our company is 100% remote. You can be based anywhere in the the United States, Canada, United Kingdom, Germany, Belgium, Kenya, or Senegal.
Compensation: Worldwide: $82,400 | US: $103,000
Major benefits:
Subsidized health insurance and retirement contribution matching (both vary from country-to-country)
26 weeks fully paid parental leave and subsidized fertility assistance
Unlimited vacation with a 20-day minimumrequirement
$10,000 annual charitable donation matching
Permanent Contract
At least 3 years of experience with CRM tools and strategies
Experience working across the whole CRM spectrum, from strategizing and designing campaigns up to creating, launching and monitoring them
Ability to work with designer to create campaign templates or create them yourself using HTML
Familiarity with SQL
Sufficient copywriting skills to launch campaigns autonomously when needed
Fluent in English
You might be a good fit if you
Are a self-starter, take initiative, self-manage and require little day-to-day direction to be successful
Take responsibility for the outcomes of your core duties
Are passionate about achieving Sendwave’s mission and are excited at the prospect of lowering remittance costs for diaspora communities.
Are data-driven and able to design new campaigns and strategies to execute business priorities and campaign optimizations
Are constantly looking to A/B test new ideas and improve existing strategies
Possess strong communication and design skills so you can create campaigns that are both visual appealing and persuasive
Are able to work autonomously with initiative and collaboratively
Bonus points if you
Are familiar with the diaspora communities we serve.
Have significant experience using CRM platforms, preferably Braze, from implementing user events and attributes to building onboarding canvas, advertising campaigns using email, push-notifs, in-app messages, and SMS
Have a strong understanding of cross-channel marketing and how to best build campaigns to reach users on the channels best for them, not just in terms of strategy but also in execution
Are proficient in SQL and can create unique cohorts, segment users, and dig deeper into campaign results
Speak French, Italian, or Spanish (in addition to English)
Our team
Our team of over 200 employees are fully distributed across the world— working from coffee shops, homes, and coworking spaces — making us one of the larger fully distributed growth-stage startups in the world.
We play in bands, teach dance classes, run Vipassana retreats, played semi-pro basketball, and built tools to help Doctors Without Borders respond to the Ebola crisis.
We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili and Wolof.
We’re backed by world-class investors including Khosla Ventures, Founders Fund, Y Combinator and the cofounders of PayPal.
How to apply
Applications will be reviewed on a rolling basis. Please apply here and include a resume as well as a cover letter describing your interest in Sendwave and the role. Please also indicate the countries in which you have work authorization.

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. Wave is a place where everyone can thrive. So however you chose to identify and whatever background you may have, please apply if this is a role that would make you excited to wake up every day.

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