Consumer Business Unit Director
The Consumer Business Unit Director at Vodafone Ghana will shape the future direction of the company’s voice, data, cash and Terminal offering for Consumers.
The Consumer Business Unit Director will be using thorough market insights to target all consumer segments and deliver winning results.
The Consumer Business Unit Director is a fantastic opportunity to be part of a winning team.
The Consumer Business Unit Director is your chance to challenge and prove yourself in an exciting position for the world’s premier provider of total communications solutions.
Key accountabilities and decision ownership of the Consumer Business Unit Director
Shape the future direction of Vodafone’s voice, data , cash and terminal offers and revenues for consumers
Responsible for developing the revenue roadmap for segments, data, voice, cash and terminal business.
Using market and customer base insights to develop compelling offers to target customers
Identifying market trends, opportunities and risks to define future propositions and promotions that drive customer engagement
Responsible for the delivery of targeted revenues
Leading a team of high performing employees
Manage engagement with new and old customers
Ownership and management of the relationship with new and old customers and defining their enabling journeys.
Working with internal teams to deliver compelling and innovative customer propositions aligned with Vodafone`s core pillars of
speed, simplicity and trust
Working with internal teams to develop agency briefs & research strategies (including focus groups, questionnaires, marketing briefs and product descriptions)
Introduce innovative products and services
Developing a portfolio/roadmap of products & services for testing, implementation and roll-out that is within the marketing budget and aligned to the overall marketing roadmap
Liaising with internal teams to ensure all customer-facing touch-points are prepared to sell and support all new products and services
Working with Customer Value Management team to deliver a smooth handover of new products & services to in-life management [introduction plus first 3 months]
Consumer Business Unit Director Experience/Skill Requirements:
Masters or Equivalent Degree in Marketing
Substantial experience in Consumer Marketing, Product or Brand Management or Strategic Planning
Experience in the Mobile Services Industry in Emerging Markets
Experience in the FMCG (Fast Moving Consumer Goods) industry in Emerging Markets will be an advantage
Experience in delivering Marketing Insights and Leading Strategy within a Large, Complex Organisation
Substantial experience in Marketing, Project Management and Strategic Planning
Strong Leadership and Coaching Skills
Result-oriented: able to recommend and take corrective action
Strong Commercial Acumen
Ability to work with Cross-Functional Teams
Strong execution skills with a proven track record of delivery
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded.
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business.
We actively encourage everyone to consider becoming a part of our journey.
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world.
As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world.
Delighting our customers and earning their loyalty drives us, and we experiment, learn fast and get it done, together.
With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
Consumer Business Unit Director Purpose