Assistant Product Manager

Full Time Greater Accra GB Foods Africa
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State: Accra, Ghana
Country: Ghana
Deadline: 28/04/2021
Qualification: Degree
Work Experience: 3 Years
Career Level: Mid-level
Industry: Manufacturing

At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand’Italia and Blå Band, among others.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers’ kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,2 billion euros and a team of around 3,000 people, we are the preferred choice of millions of consumers.

Role & Responsibilities:

We are in search of an Assistant Product Manager for our Ghana Business Unit to assist Product/ Category Managers to formulate the long-term strategy of brands and implement marketing campaigns.

Main Task

Flawlessly implement and execute marketing activities to support business objectives.
Develop understanding of key customers to implement annual promotional plan and marketing programs that will increase visibility and drive velocity within end operators.
Assist in the design and support seasonal promotions, new product and program launches, and innovative marketing initiatives to drive volume and relationships
Assist Product Managers develop innovative programs and pitch partnerships to incubate new products and drive total brand awareness in an effort to support retail business.
Synthesize consumer insights and secondary market research to inform and optimize plans.
Understand business P&L, yearly marketing budget, schedules and production of all materials of sales and marketing.
Responsible for capturing Consumer forum activity and be able to do a post event activity.
Assist in the development of research and analysis – Develop research insight and together with the regional research team develop recommendations.
Work with both direct and 3rd party sales teams to ensure sales effectiveness and efficiency
Collaborate with Sales, Business Partner and Product teams to deliver a holistic pricing strategy that is mindful of total business.
Partner with Area Sales Managers to drive monthly account reviews and continue to fill account pipeline as needed.
Collaborate with sales to foster relationships with key customers, ensuring that we are bringing forward relevant solutions.
Ongoing management of product portfolio within the channel to ensure optimal assortment that delivers SKU-level profitability. Includes partnership with Product managers and marketing assistance to launch relevant innovation within foodservice channel.
Execute POS materials and signage, sales collateral and sales presentations, ensuring adherence to all brand guidelines.
Partner with Business Partner and Area sales to develop ongoing reporting against plan KPIs. Integrate insights into monthly business meetings.
Assist Product Managers to outline and track KPIs for digital for fiscal year and campaign specific deliverables
Assist and manage agency status meetings, competitor reviews, yearly strategy reverts from agency
Lead in driving ROMI within our media planning & buying
Monitor and analyze competitor activity
Provide compelling media insights
Develop and strengthen relationships with media owners as a means to secure advantageous terms and access to first opportunities in conjunction with channel agency
What can you expect from us?

Being part of a multinational company where you will be able to contribute to growth and development of a business while being developed and equipped for success.

What do we expect from you?

We are looking for someone who is committed, has excellent communication and relationship skills, pays attention to detail and is ready to explore the opportunities and challenges that the role brings.

Relevant University Degree
Minimum 4 years of Marketing and or Brand Management experience in complex companies in the FMCG world.
Strong analytical and product management skills; comfortable with syndicated data as well disparate data/comfort with ambiguity and/or limited data.
Strong knowledge of marketing vehicles and fundamentals.
Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss.
Entrepreneurial and resourceful with a drive to do what is needed to deliver growth – ability to think strategically, but not afraid of tactical execution; ability to work with limited resources.
Highly effective project management skills.
Must be detailed oriented
Must be able to work in a matrix environment, able to collaborate cross-functionally, and be a strong team player.
Strong interpersonal skills.
Ability to communicate clearly and concisely, both orally and in writing.
Ability to lead a small cross-functional team and collaborate with brand partners.
Strong organizational and problem-solving abilities.
Functions effectively with ambiguity.
Ability to balance multiple priorities and meet deadlines
Aligned with GBfoods Purpose and Values.

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