Analyst, Customer Knowledge Management

Full Time Greater Accra MTN Ghana
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State: Accra, Ghana
Country: Ghana
Deadline: 14/06/2025
Qualification: Degree
Work Experience: 4 Years
Career Level: Mid-level

Job Description
Support the application of analytics to build customer knowledge base. Drive customer insights through synthesis of customer behaviour and business resources to enhance Product and Services development; and overall Customer Experience delivery.

Job Role

Key Tasks:

Develop customer segmentation based on usage and other behavioural patterns
Assist the business in the understanding of customer groups and behaviour trends
Support the development of targeted campaigns and ROI calculation/campaign optimization (Advance Analytics cycle)
Data mining related to customer lifecycle management
Support data-warehousing activities
Support for BI projects that impact CLM and CVM
Support the conduct and execution of all Market research activities – liaising with internal stakeholders to provide customer data when required.
Build a customer knowledge centre that provides a 360-view of customers; (usage and other behavioural patterns) including findings from consumer research/surveys, the insights derived should support CLM and CVM initiatives
Provide information and data in accordance with defined objectives in response to specific requests by stakeholders

Context :

Dynamic and highly competitive telecommunication & ICT industry
Highly regulated environment
Regionalization structure implication
Performance driven environment
Developing sophisticated Client base
Diverse cultural environment
Active Media Engagement & Brand Reputation

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  • Salary: $Confidential
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