Africa Region Director Summary
Details of the African Region Director
The Africa Region Director will create and execute the pan-African market strategy that builds demand for
eyeglasses and delivers vision access programs and services for people who live on less than $4 per day.
Are you our ideal Africa Region Director who is ready to use your market development, leadership, and sales skills to correct the vision of millions of low-
income customers across sub-Saharan Africa so they can work, learn, stay safe, and care for their families?
The Africa Region Director is responsible for market strategy, business development, sales and marketing management, operations,
human resources, and financial management across VisionSpring”s five current key markets.
The African Region Director provides leadership for VisionSpring’s expanding 15-person team and operations in
Ghana, Kenya, Nigeria, Uganda, and Zambia, and more than 100 partnerships across hospitals, clinics, and NGOs, cultivating high
levels of mission alignment, engagement, and productivity.
The Africa Region Director in this position can be based anywhere on the continent, with a preference for candidates located in our
key markets, and should expect a heavy travel schedule.
The Africa region director reports to the chief operating officer, located in VisionSpring’s New York support office.
About The African Region Director
The Africa Region Director is passionate about building a socially oriented business that makes a positive, lasting impact on the lives of
low-income consumers. Customer delight matters to you most. ‘Growth’ is your superpower.
You are resourceful in a fast-growing organization and relentless about innovating and executing strategies to grow sales and services.
Africa Region Director seek answers, create structure, and devise solutions when obstacles appear.
You have a deep appreciation for the diverse perspectives in pan-African markets.
You are comfortable building new relationships across a spectrum of partners to drive solutions that impact entire market sectors while helping everyone to succeed.
You are a skilled people leader and truly care about your team.
You listen to and guide them while remaining decisive and action-oriented.
Former colleagues still call you for advice because you have helped them thrive.
Market Strategy and Business Development
Create and execute the pan-African market strategy for VisionSpring’s products, programs, and services, and
establish VisionSpring as a leader in eye care.
Analyze the broad market to identify the core areas of competitive strength for VisionSpring by channel and country.
Work with the COO to develop strategic plans for growth and impact.
Lead country-based teams of sales professionals, technical advisors, and operations personnel in VisionSpring’s key
markets to identify the business development opportunities that will yield year-over-year growth.
Track relevant funding trends in Africa and identify philanthropic and public donor opportunities.
Work with the development team to produce high quality, timely Vision Access Program proposals for potential donors.
Lead the development and execution of programs with the country teams, ensuring monitoring and timely reporting of program outcomes.
Collaborate with VisionSpring’s global teams to assure best practices for sales and program design are used across market activities.
Provide VisionSpring’s executive, communications, and development teams with timely, relevant, and accurate
information about achievements against goals and key learnings.
Represent VisionSpring with external donors, partners, customers, and local governments.
Create, manage, and nurture partnerships to broaden and deepen the market for affordable eyeglasses for low-income customers.
Sales and Marketing Management
In collaboration with the COO, support the sales teams in developing their annual plans for eyeglasses and personal protective equipment (PPE).
Grow year-on-year sales, reaching our current goal of 10 million customers and setting new milestones.
Provide guidance as needed for key accounts management and sales strategy, ensuring sales goals are met in a timely
manner and customer complaints are resolved.
Manage travel, trade show participation, site visits, and other sales activities to ensure a robust set of sales initiatives
to generate leads across the continent.
The Africa Region Director ensure all sales activities are tracked and managed for performance in Salesforce, VisionSpring’s CRM system.
Manage the marketing budget for the region.
Ensure marketing campaigns are implemented across all channels and yield a return on investment.
Work with sales teams to conduct market analyses and identify growth opportunities for both new and repeat customers.
Create synergies across programs, and relationships with channel partners, to promote the development of the
eyeglasses market and maximize value for eyeglasses wearers and institutional partners through wholesale, retail, and e-commerce channels.
Operations, Human Resources, and Financial Management
Work with the global HR team to ensure all team member concerns are addressed and the Africa teams are
performing with high levels of mission alignment, satisfaction, and productivity.
Support the operations team with procurement and supply chain activities, working with local and international
Identify opportunities for operational streamlining, cost reductions, and process improvements.
Work with the COO to manage the Africa budget, ensuring effective allocation of financial and human resources.
Work with the global finance team for accurate and timely financial reporting.
Partner with the COO, finance team, and legal counsel to ensure that VisionSpring is operating to the highest
standards of ethics and integrity.
Requirements of the African Region Director
A minimum of 20 years of professional experience in multi-country sales and business development, with at least 10 years in Africa.
Proven success in launching innovative new products/services; building and expanding new markets; leading sales teams; and operations management.
Prior responsibility for multi-location teams of at least 20 people, including director-level team members, and budgets of $200,000 or more.
Project development and implementation experience, including rapid recruitment of large, contract-based execution teams.
Extraordinary follow-through, attention to detail and deadlines, and a strong personal sense of accountability.
Must meet the highest standards of ethics, with a demonstrated capacity for discretion and for handling sensitive information with care.
A strong commitment to respectful collaboration with colleagues from diverse backgrounds.
Ability to travel up to 75% of the time.
Fluency in English, written and verbal. Second language preferred.
Preferred experience: 1) Selling FMCG or health care products/services; 2) Marketing products/services to low-
income customers; 3) MBA or graduate education in a relevant field; 4) Project Management Professional (PMP)
certification; and/or 5) Familiarity with Salesforce.
Salary range based on experience and education.
Contribution to health insurance coverage.
At VisionSpring, diversity, equity, and inclusion are directly aligned with our core values to advance equity.
Our mission is predicated on removing a fundamental barrier to full economic and social participation uncorrected blurry vision.
The values that underpin our mission energize our commitment to a diverse and inclusive team.
A diverse team also allows VisionSpring to approach problems with nuance and develop unique insights that drive
an outsized positive impact in the world.
We actively recruit, develop, and retain talented people from diverse backgrounds and support everyone in being exactly who they are.
VisionSpring is an equal opportunity employer and welcomes people from all experiences, abilities, and perspectives to apply.